Insurance Samurai
Brand Design, Web Design, Search Engine Optimization, Google Ads, Keyword Planning, Graphic Design, UI/UX Design, Social Media Marketing
Short Term Financial Services
Overview
When we first started working with Insurance Samurai, we took on the task of updating their old logo and creating a brand identity that is appropriate for their position as an insurance brokerage and represents protection and trust. Our goal was to create a brand image that communicates with their target audience and establishes Insurance Samurai as a dependable and trustworthy partner in the insurance services industry. We revitalised their brand by producing a visual identity that radiates confidence, professionalism, and integrity.
Our Approach
We chose a Japanese-inspired theme as the cornerstone of our methodology for the Insurance Samurai project. Taking cues from the rich cultural history and symbolism of Japanese aesthetics, we aimed to include qualities of dignity, grace, and toughness into the brand identity. Our objective was to create an image of elegance and reliability that perfectly fits Insurance Samurai’s reputation as a reputable insurance brokerage. We included classic design elements, simple design principles, and a refined colour palette. This theme direction strengthens the brand’s dedication to quality and protection while giving it a unique flair.
We couldn't be happier with the results and highly recommend Outlier."
M Mgoledi | Management Team
The Result
Our collaboration thrives as we embark on various digital marketing projects to amplify our brand’s impact. We’re excited to dive deeper into our marketing initiatives and will share detailed results in the future.
