Outlier Digital
Concept Design, Brand Design, Campaign Design
We do digital differently
Overview
The primary goal was to craft a unique and memorable brand identity for Outlier, a digital marketing agency that prides itself on being bold, innovative, and unconventional. By emphasising a fusion of retro and modern elements, the project aimed to reflect the vibrant energy of the 80s and 90s, positioning Outlier as a forward-thinking leader in the digital marketing space.
Our Approach
We embarked on a creative journey to encapsulate Outlier’s essence, starting with in-depth research into retro-futuristic design and the nostalgic appeal of the 80s and 90s. The brand identity was developed around key concepts of boldness, vibrancy, and innovation, incorporating neon colors, minimalistic design, and high-contrast patterns. The logo was intentionally crafted with an indent to symbolize impact and distinction, embodying the outlier concept.
