Savanna Salt
Brand Design, Web Management, Social Media Marketing, Content Creation, Search Engine Optimization, Graphic Design
A Bespoke Home Decor House
Overview
Savanna Salt, a small online business specialising in African artifacts, approached us with a limited budget and sought assistance promoting their online presence. Given their financial constraints, we recommended leveraging social media marketing for its cost-effectiveness and visual appeal, allowing us to effectively showcase their unique products to a broader audience.
Our Approach
We meticulously crafted Savanna Salt’s brand identity from scratch, ensuring every aspect resonated with the brand’s essence and values. Each element, from typography to the colour palette and brand voice, was carefully chosen to create a cohesive and impactful representation.
Our selection proudly reflects African heritage’s authenticity, vibrancy, and cultural richness. We established a distinctive brand voice characterised by warmth and authenticity to deepen connections with Savanna Salt’s audience and forge lasting brand loyalty.
We created Facebook and Instagram shops that are seamlessly linked to the website and optimised for performance. Paid media campaigns drove targeted website traffic, enhancing brand awareness and loyalty across various platforms.
1500+
Online store visits
5,3k
Followers Gained
300k+
Reached
The Result
Through our strategic approach, the client witnessed a notable surge in online store visits over a short period and significantly amplified their brand’s reach and engagement, all efficiently managed within their budget. This was achieved through targeted paid media campaigns, which effectively drove traffic to the website, boosted brand awareness, and nurtured greater brand loyalty.
